SOS Children’s Villages is part of the charity group SOS Kinderdorf International, the world’s largest orphan and abandoned children’s charity. It has helped find new families for more than 70,000 children in 123 countries, and helped a million children and their families through SOS community outreach programmes.

The Challenge

SOS Children’s Villages wanted to produce an awareness campaign for their World Orphan Week (WOW) - an annual fundraising event during which everyone is invited to ‘wear something WOW’ for one day to help raise funds.

With ever increasing competition for donor funds from a wide variety of charities and not-for-profit organisations, effective relationships with the donor community through well targeted and well positioned communication is a critical task for marketers in this sector.

The Solution

SOS have their own Labute account manager who has worked closely with them on a number of projects. This account manager advises on the best printing technologies and materials available to ensure maximum impact, whilst staying within crucial budgetary requirements.

The Benefits

Labute have worked extensively within the charities sector, delivering a range of highly effective marketing campaigns including a mix of appeal mailings, printed information leaflets, event posters and exhibition systems.

Our experience means we understand the exacting requirements of the charity sector and its need to minimise marketing costs to ensure that maximum funds are focused on the real work of the charity.